Tools + Creative Workflows
Creative first. AI second.
Every project needs different tools. These are the ones I reach for most often.
Workflow stages
01
Start with the human creative direction
02
Define audience, tone, taste, and constraints
03
Select the right instruments
04
Generate, draw, produce, record, or build
05
Curate aggressively
06
Refine manually
07
Assemble the final experience
08
Document the workflow
09
Improve the system through repetition
Example workflows
- - music concept to finished promotional track
- - sketch or prompt to visual campaign direction
- - generative image exploration to curated art series
- - project idea to structured product prototype
- - creative brief to reusable content system
- - AI output to human-directed final asset
Creative
ProcreateAdobe Creative CloudFinal Cut ProLogic Pro
AI
ChatGPTCodexClaudeSunoMidjourneyStable DiffusionHiggsfieldKling